1.1 This policy governs all information displayed within our Games by Users and companies to communicate any kind of message for commercial purposes, including (but not limited to) in-game billboards, content displayed within an in-game experience, and promotional contests and sweepstakes ("Advertising" or “Advertisement”, and "Advertiser" and “Advertise” shall be construed accordingly).
1.2 This policy is part of the Terms of Use and is therefore binding for all Users that Advertise on our Games (“Advertiser”). For a full understanding of your rights and obligations, we recommend that you carefully review our entire set of Terms, particularly our Terms of Use and Community Guidelines.
1.3 We reserve the right to amend or update all or part of this policy from time to time and will notify you of such amendments or updates in accordance with Section 5 of the Terms of Use.
2.1 Advertising within our Games is generally not permitted to anyone other than Build A Rocket Boy itself. Exceptions to the prohibition of advertising may only be granted where all requirements provided for in this Advertising Policy are met.
2.2 Promotional contests and prize draws are not permitted unless you have the prior express written consent of Build A Rocket Boy.
Users
2.3 Users may generally not Advertise within our Games, regardless of whether the Advertisement relates to their own or third-party goods or services. This includes, among other things, promotional measures through the title and description, and other communication channels granted on our Games. However, Build A Rocket Boy is generally happy for Users to promote their own or their friend’s UGC within our Games, provided they do not receive payment (or any other form of incentive) to do so and comply with this policy (in particular, Section 3) and the Terms of Use. Users should be mindful that if they are building and promoting their own UGC in MindsEye, they should comply with Sections 2.4, 2.5, and 3.7 of this Advertising Policy.
Builders
2.4 Builders who primarily build content on our Games for other Users may only Advertise if there is an individual prior written agreement between Build A Rocket Boy and the Builder which expressly allows the Advertising. However, Builders may promote their own UGC generally within our Games (to their communities and other players), provided they do not receive payment (or any other form of incentive) to do so (unless expressly permitted by Build A Rocket Boy) and comply with this policy (in particular, Section 3) and the Terms of Use.
2.5 To the extent that a Builder builds UGC on our Games in fulfilment of an agreement with Build A Rocket Boy, or owns (in full, co-owned, or in part) their brand and commercially promotes their UGC within our Games, the Builder must publicly disclose on our Games and in every promotion of that content (e.g., on social media) that the content is an advertisement (and who it is sponsored by, if applicable) as required by applicable laws (for example, by including appropriate wording such as #ad).
2.6 Users and Builders are prohibited from creating UGC on behalf of any third party for promotional purposes without the express prior written consent of Build A Rocket Boy. For more information regarding the creation of UGC, please read our Builder Terms (these are available at https://buildarocketboy.com/builder-terms).
Commercial Undertakings / Partners
2.7 Commercial undertakings may not use our Games for any form of Advertising without an individual prior written agreement with Build A Rocket Boy.
2.8 Commercial undertakings that have an individual prior written agreement with Build A Rocket Boy for advertising and selling virtual or physical goods or services through our Games (“Commercial Partners”) may promote their own and third-party goods and services and enter into sponsorship agreements for their Experiences and Arcs within our Games to the extent permitted by that agreement.
3.1 Advertising may only take place under the conditions and in the ways specified by Build A Rocket Boy and must always comply with all our Terms and all applicable laws. The Advertiser is responsible for complying with all applicable advertising regulations for all countries in which Advertising is displayed.
3.2 Advertising must also comply with the obligations established under individual contracts and agreements between Build A Rocket Boy and the Advertiser, which are in addition to the obligations under this policy and all other Terms and take precedence if and to the extent their provisions should differ from those set out in our Terms.
3.3 In particular, Advertising content must not violate the requirements of our Community Guidelines and Section 8.2 of the Terms of Use. Advertising may not under any circumstances contain the following content:
(a) Promotion and sale of illegal goods, content, and services; (b) Promotion and sale of cigarettes, cigars, tobacco, e-cigarettes, and any other alternatives to smoking; (c) Promotion and sale of alcohol and related products or services; (d) Promotion and sale of access to casinos, gambling activities, sports betting, fantasy sports, and lotteries; (e) Promotion and sale of counterfeit products, pirated digital content, or unauthorized replicas; (f) Promotion and sale of drugs, controlled substances, or prescription medication without proper authorization; (g) Promotion of political parties, candidates, or government officials; (h) Promotion, sale, or facilitation of access to weapons; (i) Promotion or display of pornographic material or explicit content; (j) Promotion and portrayal of violence and hate; (k) Discrimination based on sex, race, nationality, religion, disability, age, sexual orientation, or identity; (l) Encouragement of behavior harmful to health, safety, or the environment; nor (m) Promotion of religious organizations.
3.4 Advertising must not use misleading or aggressive tactics, nor should it be disguised as organic content.
3.5 Sponsorship content must comply with regulations and should not be provided by prohibited industries (e.g., tobacco, e-cigarettes, political entities).
3.6 Build A Rocket Boy provides necessary tools to comply with legal obligations regarding advertising transparency. Advertisers must use these tools appropriately.
3.7 Advertising must not use profiling based on sensitive personal data.
3.8 Linking to external websites is prohibited unless expressly permitted by Build A Rocket Boy.
3.9 Build A Rocket Boy reserves the right to take necessary actions against any Advertising that violates this policy.
3.10 For inquiries regarding this policy or permission requests, please contact support@buildarocketboy.com. Permission to Advertise is not required if it complies with this policy.